Wednesday, January 29, 2014

The Allure of Celebrites, Fragrances, and Eau de Toilette

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Many celebrities, with resonant names in the entertainment industry, have got involved seriously in the fragrances world for the last past years. Prestigious perfume houses offered them contracts in order to use their name for a certain scent. Certainly this association proved to be a win-win strategy: the manufacturer manages to focus the customers’ attention on the name labeled on the fragrance bottle, which becomes the selling point of his marketing plans, and the celebrity takes the benefits of a self-promotion campaign. 

Selena Gomez    The teen icon, Selena Gomez, created her first perfume in 2011 by the help of her devoted fans. She asked for their opinion about the best ingredients that would best suit her personality and the result exceeded all expectations. Selena Gomez Eau de Parfum is a seductive and sweet fragrance that blends the peach, pineapple, and raspberry top notes with the delicious heart notes brought by freesia and musk. The base notes join to the perfume’s composition with rich flavors of chocolate, amber, and vanilla. The bottle design, which reminds of an elegant evening gown decorated with a bouquet of colored lips, is both charming and funny.

Beyoncé Knowles
The first perfume launched by Beyoncé was called Heat, a name inspired after the singer’s performances. The beautiful and temperamental Beyoncé chose the red color, which reminds the colors of the fire, for both bottle and liquid. In fact the whole Heat concept depicts her impetuous personality: the sexy top notes offered by magnolia, peach, and red vanilla-orchid continue with the sensual accords of honeysuckle and almond. The perfume’s symphony ends with the passion of amber, sequoia, and tonka bean scents.

Lady Gaga
The unpredictable and tumultuous American artist Lady Gaga released her first perfume in September 2012. Fame by Lady Gaga looks pretty much with its creator. The composition does not follow the usual fragrance pyramid, using the “push-pull technology” that combines ingredients in a way to disclose fragrances at the same time, without respecting any hierarchy. The main accords incorporate the deadly flower Belladona, apricot, saffron, jasmine and tiger orchid. Do not let yourself fooled by the black color of the liquid! Lady Gaga never denies her surprising and mysterious personality: Once Fame touches your skin, it becomes invisible.

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